Dubai becomes a global hub for creative industries by euronews uk


Business Line: Dubai becomes a global hub for creative industries

The United Arab Emirates has rolled up its sleeves to become a ‘creativity’ center. Dubai aims to double the number of companies producing culture, design and content by 2025, and make the emirate a global center of creativity, thanks to the strategic program it has put into practice.

Dubai plans the contribution of the creative economy to the country’s Gross Domestic Product (GDP) from 2.6 percent to 5 percent. For this purpose, initiatives are initiated in the fields of new creative regions, cultural contents, media design and art. The creative economy strategy aims to double the number of companies operating in these fields from 8,300 to 15,000 in the next four years. It is expected that the activities in this sector will increase from 70 thousand to 140 thousand in the coming period. Company formation experts at Virtuzone say they have already seen an increase in applications.

“It is very encouraging that Dubai supports initiatives that aim to bring domestic talent to the creative sector as well as bring foreign companies to the country,” said Amer Yehia of Virtuzone, stating that the leadership of the emirate in establishing and providing the right infrastructure plays an important role in this position.

Ahmad Ammar, one of the founders of AAVVA Fashions, which was founded in 2013 and has now become a leading fashion company, says that they produce everything in Dubai and do not use imported products: I brought everyone to Dubai, right up to the design team “.

The aim of the creative economy strategy is summarized as supporting creative minds in producing new and exciting concepts.

Vincenzo Visciglia, another founder of AAVVA, also emphasizes that the fashion industry in Dubai is still new. Stating that this is a chance for them, Visciglia says, “Unlike outside designers, we think that local designers really support it. I always say that if you are a pioneer, whatever you do, you will be successful.”

Virtuzone’s Amer Yehia says Dubai has begun to consolidate its creative economy by establishing centers such as the media, production city and Dubai Design District. Saying that the projects started in 2013, Yehia says, “Just going there and experiencing these three centers shows you Dubai’s infrastructure perspective and its commitment to encouraging growth by bringing such individuals into the business world.”

As a first step. Sheikh Hamdan Bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council, launched the Al Quoz Creative District in the Emirates. The dynamic center is a place where artists and designers can live, work and create, and a blueprint for the strategy going forward.

Bill Gates calls on governments to take action on emissions Speaking at the virtual global climate summit of US President Joe Biden, Bill Gates, one of the founders of Microsoft (NASDAQ :), agreed with governments and the private sector to develop and implement breakthrough technologies that would eliminate emissions across the entire world economy. called to work.

It called for new creative financing for these technologies to level the field of competition in order to compete with fossil fuels.

Addressing more than 40 global leaders, businesspeople said, “Almost all of our zero-carbon technologies are more expensive than their fossil fuel counterparts to provide all the benefits of a modern lifestyle to people around the world. carbon products, “he said.

Explaining how governments and companies should adopt policies to make fossil fuels quicker and quicker, Gates said, “We need to develop and deploy breakthrough technologies. This allows us to eliminate emissions in the physical economy. Second, to finance and implement these innovations. “We need to take advantage of power markets. For example, we need to find creative ways to finance technologies and raise the competition level to compete with fossil fuels. Finally, government and companies need to adopt policies that will make this transition faster and cheaper.”

Gates concluded his presentation by calling on leaders to reward those who take hard steps to reduce carbon emissions and make a meaningful impact on climate change.

At a time when Britain is in the process of normalization, the world-famous West End is preparing to bring the audience back to the theater. The art sector, which employs 300,000 people, has been closed for more than a year, and thousands of jobs are at stake.

21-year-old star actor Noah Thomas, who played the leading role in the London West End musical and whose reputation is increasing day by day, says theaters are closed due to the coronavirus epidemic, but they should not be discouraged: “We must continue to resist and say ‘no, we will go back to do our job’. “.

Employing nearly 300,000 people, the industry has remained closed for most of the last 13 months, and the jobs of thousands of people in bars, restaurants and hotels have been further endangered. Unlike other industries, many theater workers could not benefit from state subsidies. Nica Burns, owner of five theaters and Apollo in London, invested in test halls, cast, sterilization stations and e-ticket application. He provided social distance in the halls by diluting the seats.

Approximately one-third of the West End theaters are planning to open their doors in the country where the measures will be further eased on June 21. However, if the virus starts to spread again, this process can be disrupted.

The British government, which was the target of heavy criticism at the beginning of the pandemic, distributed more than 1.38 billion euros in rescue grants and loans to arts and cultural organizations. Although staff and audiences are concerned about the consequences of the pandemic so far, they agree that the demonstrations should continue.

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